Related Courses

    * Bachelor of Business (Event Management)
    * Bachelor of Business (Hospitality Management)
    * Bachelor of Business (Hospitality Management/Event Management)
    * Bachelor of Business (Hospitality Management/Human Resource Management)
    * Bachelor of Business (Hospitality/Tourism Management)
    * Bachelor of Business (Hotel, Restaurant and Catering Management)
    * Bachelor of Business (Marketing/Event Management)
    * Bachelor of Business (Marketing/International Trade)
    * Bachelor of Business (Music Industry/Marketing)
    * Bachelor of Business (Marketing/Tourism Management)
    * Bachelor of Business (Music Industry/Event Management)
    * Bachelor of Business (Tourism Management)
    * Bachelor of Business (Tourism Management/Event Management)
    * Bachelor of Business (Hospitality and Tourism Management)

 

The course aims to equip students with the necessary abilities to perform a wide range of marketing careers. It also provides students with sound business skills.


You will gain a comprehensive theoretical and practical marketing education with a sound business management base. You will demonstrate planning, implementation, control and evaluation of marketing strategies, tactics and operations through critical research and analyses.

 

The goal of this course is to help you develop the skills to become an integral part of the marketing and communication areas of an organization.

Course Structure Sample

Core Units of Study


    * Accounting for Decision Making
    * Information Systems for Business
    * Economic Principles
    * Business Statistics
    * Introduction to Marketing
    * Business Law
    * Management and Organisation Behaviour

Specialization Units of Study – Accounting


    * Distribution Management and Operations
    * Advertising and Marketing Communications
    * Product and Services Innovations
    * Marketing Research
    * Consumer Behaviour
    * Advanced Marketing Research
    * Marketing Planning and Strategy

Melbourne

    * If you don’t have any background in Hospitality, Tourism, Business or Marketing and you start with the beginning, to complete a Bachelor in Business (Marketing) and other related courses usually takes 3 years;
    * It all depends on the University’s curriculum;
    * Please contact us for your chosen University’s duration, intake dates and special promotions and discounts;

    * A Bachelor in Business (Marketing) price is around $8700 per semester;
    * Again, it all depends on the school’s facilities, location and services offered to students;
    * Please contact us for special prices and promotions available for every intake;