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Certificate IV in Marketing
Doing business in the 21st Century with its focus on a global economy is more and more complex. You need to be multi-skilled, innovative, and able to solve problems, and also have excellent communication and organizational skills.
Our nationally recognized courses are comprehensive and practical, giving you the opportunity to gain the skills, knowledge and qualification you require to secure your position in the business area of your choice.
The Certificate IV in Marketing aims to prepare students for future employment in sales and marketing, and for further studies in the Marketing area.
This course introduces the basic concepts of marketing, whilst at the same time developing a sound learning base on general areas such as consumer behavior, law and networking.
Students learn how to profile the market and how to analyze market trends.
Course Structure Sample
* Make a presentation
* Profile the market
* Analyze consumer behavior for specific markets
* Conduct market research
* Promote products and services
* Design direct response offers
* Test direct marketing activities
* Develop public relations campaigns
* Analyze and present research information
* Build client relationships and business networks



