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Diploma of Marketing



Doing business in the 21st Century with its focus on a global economy is more and more complex. You need to be multi-skilled, innovative, and able to solve problems, and also have excellent communication and organizational skills.

Our nationally recognized courses are comprehensive and practical, giving you the opportunity to gain the skills, knowledge and qualification you require to secure your position in the business area of your choice.

This course offers a practical understanding of marketing theory, marketing communications, developing marketing solutions and reviewing marketing performance. You will develop a basic understanding of areas such as business law, e-business and marketing management.
 

This course focuses at career options in business, marketing or management. It is a business course that specializes in marketing, giving the candidates an appreciation and understanding of all the important elements that combine to result in being part of a successful business. Units from these qualifications cover business fundamentals like, communications, identifying new marketing opportunities, market analysis, planning and management. The qualification prepares the candidates for jobs in diverse fields such as public relations, advertising and market research, tourism, travel and economics or alternatively provides a pathway entry into university’s graduate programs.

 

Course Structure Sample



    * Implement and monitor marketing activities
    * Identify and evaluate marketing opportunities
    * Establish and adjust the marketing mix
    * Plan market research
    * Interpret market trends and developments
    * Develop a media plan
    * Evaluate and recommend advertising media options
    * Plan direct marketing activities