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Acasa > Cursuri > Invatamant superior > Postgraduate > Master of Business (Marketing)
Master of Business (Marketing)
Related Courses
* Master of Business (Tourism and Event Management)
* Master of Business (Hospitality Management)
* Master of Business (Tourism Management)
* Doctor of Philosophy (Hospitality and Tourism)
The course aims to develop an awareness of the processes of problem solving and decision making in marketing, equip students with the skills necessary to commission, design, conduct and interpret market research, and to make students aware of the nature of major global economic issues and their implications for marketing strategies.
Course Structure Sample
Core Units of Study
* Marketing Management
* Consumer Behaviour
* Marketing Research
* Marketing Strategy
Electives
* Electronic Marketing
* Marketing Communication
* Services and Relationship Marketing
* Brand and Product Management
* Global Marketing Management
* Business to Business Marketing
* Logistics


